No My Brother, You've Got To Buy Your Own!

No My Brother, You've Got To Buy Your Own!

Labels: 80's Babies

If you watched BET at all during the 80's, one thing was certain, you saw the "Hey Love" commercial. Now, you may not even recognize the album title, but one thing will set it off in your mind, "No my Brother, you've got to buy your own!". That phrase wasn't uttered until the end of the commercial, but it became classic in our community.

As far as the album, it was filled with classic slow jams from the 70's like "Betcha By Golly Wow", "Love on a Two-Way Street", "Have You Seen Her", and "Yes, I'm Ready". It was a three album set that sold for $19.98, I don't know anyone who actually purchased the set, but everyone knew the commercial.

It mocked in the movie House Party, it played day and night on BET and resonates in the minds of millions of watched it over and over and over and over again. The commercial starred John Canada Terrell, who starred in She's Gotta Have It and The Five Heartbeats, as a host of what seemed to be a very dry get together with two other men and three women.

The commercial opens with the six people separated by gender on two separate couches twiddling their thumbs, staring into space or twirling their hair. However, once Terrell says "Hey yall, I got a great new album in the mail today", they are jamming on the one! As the song titles scroll by and clips of selected songs play, the six become three couples and start to slow drag (didn't think I knew about that huh?).

Finally, as the spot nears the end, one of the guys comments on how great the album is and asks to borrow it, at that point John Canada Terrell looks at him with a "nigga please" look and utters the classic line, "No my Brother, you've got to buy you own!" and the rest is Black television history!